The buy local movement is in high gear. At the same time, studies show that the majority of consumers are researching items online before making offline purchases. As a result, local online advertising has exploded into a multi-billion dollar opportunity.

Banner ads were just the tip of this iceberg. Media pundits from Ad Age to Borrell are predicting a 30 percent decline in banner advertising over the next five years. Consumers are looking for content on the web, not headlines.

Declining revenues from traditional channels will continue to affect newspapers and broadcasters for the foreseeable future. However, you are uniquely positioned to realign ad sales with shifting consumer habits. Your media outlet has invaluable branded equity within your community. You've earned the trust of your audience. Local Thunder provides the portal for you to give consumers the rich-content they seek online, and advertisers a new way to connect with paying customers.