The media landscape is changing. Below find articles that help us make sense of changing trends.

You Need Online Reps to Drive Online Sales (Doh!)
Whenever I make a presentation, one of the biggest laughs comes when I show a cartoon of a man explaining a plunging line on a flip chart. The caption reads, "The dip in sales seems to coincide with the decision to eliminate the sales staff." We just completed a survey of 382 local ad sales managers that shows something just as dramatic. Sites with online-only sales reps make substantially more than those who rely exclusively on their seasoned print or broadcast sales staffs.

Consumers Flock to Coupon Sites Amid Recession
Underscoring the recession-fueled search for good buys, coupon sites ranked as the fastest-growing category in November, with traffic up 32% over October to 35.6 million, according to new data released Tuesday by comScore.

Online Shopping Gains Momentum Despite Economic Downturn
The current economic downturn has staggered consumers and businesses with a powerful one-two punch, leaving them wobbly and uncertain of the future. As the critical holiday shopping season approaches, marketers are urgently trying to understand the impact a perilous economy will have on online and offline shopping.